The major factor for success on the Internet today is link popularity. If you have good link popularity it can increase traffic to your web site by bringing high ranking on search engines. It is quite difficult task for a new site to build link popularity which has just born here we will discuss what strategy a new site should adopt to boost link popularity. First of all let's understand the meaning of link, link popularity and link exchange.
What is Link and Link Popularity?
The link (hyperlink, or Web link) is a connection from one web resource to another. Internet begins with the hyperlink and a person goes from one page to another page by clicking link. Links are the buttons and underlined text on web pages that take you to other pages on click.
What is Link Popularity?
Link Popularity means how much you are known on the internet which can be measured how many sites or web pages linked to you. Link popularity is a measure of both the quantity and quality of sites that link to your site. Link Popularity is the number of quality hyperlinks pointed to your website. This of a link from a website to yours as a vote for your website. The more votes you get, the more popular your site will be, naturally.
What is Link Exchange?
In Link Exchange basically, we exchange links - you add my link to your website and I will add your link to mine. It is a barter system give link and in return get link .By exchanging links, with theme based sites or authority sites you can increase your websites link popularity and which will results into increase of your website search engine rankings. Although it is much more important to have links to your site from other sites it can often be a good bargaining tool to offer a reciprocal link.
What are new site link exchange problems?
For new sites it is quite difficult to get linked with other sites. Even the Google takes the site for indexing if it has got few inbound links from other websites. Google says "The best way to ensure Google finds your site is for your page to be linked from lots of pages on other sites..."
However, Google measures Link Behavior. History data scores might also consider the "behavior of links over time".
And the appearance and disappearance of links figure into the scoring for link behavior. The appearance/disappearance of links are dated by Google and used in the scoring.
The link appearances/disappearances are monitored and Google measures "how many links... appear or disappear during a time period, and whether there is a trend" toward more links or fewer links. The temporal (time-based) nature of groups of links will be scored by Google.
Freshness of Links is also an important measurement. Google may use the "freshness of links" and assign weights to links based on freshness. The "freshness" of a link is calculated by the date of appearance of that link, the date of any changes in the link or anchor text, the date which the page and site that the link is from appeared and the date of the links to that linking page. So, if you have a new blog entry that points to a new site, the freshness will be super-fresh, since the page is new, the link to the page is new, the blog page that links to it is new, and the link to your blog entry on your own site is new (that's a lot of new, hence it's super-fresh).
The weight of a link also takes into account how "trusted" the site is, how authoritative the page with the link on it is and how "fresh" the page & site containing the link are.
The scoring also takes into account the "age distribution associated with the links based on the ages of the links". Google will take into account the age of the links to your page, and the time periods over which you got the links, i.e. lots of new links, a wide distribution over time, most links from a long time ago, etc.
Anchor text that changes over time can also have a big effect on how well your site will rank. Google may also calculate changes in anchor text over time and use this data to score. My guess is that anchor text doesn't change very often, but they're certainly free to measure it.
Content changes in a document compared to linking anchor text is also a measurement that Google looks at. Google might also measure if the content of a document changes, but the anchor text remains the same, or vice-versa. They're trying to protect against the anchor text "bait and switch" that makes a document look relevant to the anchor text, then replaces it with something else.
The freshness of anchor text also can be considered. Freshness of anchor text is calculated by "date of appearance", "date of change", and the dates of change and appearance of the page the link is on.
I could go on and on but I think you get the message here, there is a list of does and don'ts that you have to follow well in order to succeed.
Link building strategy for new site owners
Now what strategy should new sites adopt to get started on the Web? Here are the few one, which will work.
1. Get Listed on All the Free Top Web Directories
Although there are thousands of these we have a tool that makes this process fast and easy. We will submit your site to at least 400 including but not limited to Google, Yahoo, MSN, DMOZ and many others.
2. Get Links for Your Associates
Get links from your friends web sites. If you are in business you can get links from your dealers or business associates. It will also help you in getting theme bases links. In initial stage you can take link from your friends and relative web pages or site although they may not be theme based but at least search engine like Google will find your link and index you.
3. Get Links from the Same Sites Your Competitors Have Links fFrom
We know how to research and find them, approach them and get many of them to link to you as well..
4. Join Discussion Forums and Blogs
The Discussion form is another media to get inbound links. Join Message Boards which are related to your site and if you are an expert in your field you can reply to the many threads. Be sure to include your URL in your signature and also anchor text to be linked with URL should be your site Keyword. If the message board allows it, you can even include a short promotional blurb about your site at the end of your posts. Even if you do not post try to add your url in profile and it is also an inbound link and is important if from your theme based Forum. Try to add your details i.e city, country name, interest and occupation in profile as it will make your theme based pages where all contents are related to you.
5. Email based discussion & news groups
Email based discussion lists, which are archived on the web in static HTML pages can also be used to boost the link popularity of your site in a similar manner. In this case, the signature file that you use with your email program should contain the URL for your web site.
6. Reciprocal links request low page rank sites
The New site faces difficulty in exchanging link with high Page Rank Sites. It is better to start exchanging link with sites which are related to your topic or theme of your site even they may have low Page Rank. You will see that their page rank will increase with the time and you will gain.
7. Link Popularity through Awards
Try to join the award sites. There are many sites which open contest or award of good site design or good content site you can apply for it. If you get a chance to which your brief site content will be published on Award site, which will increase your link popularity.
8. Major Industry Associations
There are many industrial association sites which publish free listing of there sites. Just find the association site relating to your products or theme of site and get listed.
9. Signing of Testimonial
Lot of websites ask to write testimonials and also add your URL. Just study the site and write brief genuine testimonial about the website. If you write good, genuine testimonials you are sure to get listed there with your comment. Do not sign guest books with vague comment just to get link.
10. Discount Offer
You can offer a discount or concession on your good, products and services to anyone who put a small banner or text link back to your site.
11. Affiliate program
Set up an affiliate program, which is an excellent way to boost link popularity. Your affiliate members will put there affiliate code on there sites which will contain your URL and your will get theme based inbound link.
12. Free Netcard
Try to make free netcard available on the Internet and your complete detail to make your full information page and inbound link is also important as it is your business card on net.
My Daddy always told me, "Son, there is never any substitution for good old fashioned hard work!" And he was right, especially when it come to SEO. I have been doing this for over 15 years, have over 45,000 hours experience, and keep up with all the current stuff.
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